What Is “Remarkable” About Your Website?

Why would someone bookmark your website? Is there something on your website that can’t be found on any other real estate agent or mortgage broker website? How does your website differ from those of your competition?

These are questions that you should be able to answer.

If you are seeking return visitors, inbound links and viral marketing for your website, it is crucial that you give the public something different. No one is going to be compelled to tell their friends about a real estate website with a canned buyers and sellers guide, a dated About page and an antiquated home search. There is nothing special about that type of a site.

In his book, The Purple Cow, Seth Godin stresses the need to differentiate yourself from the competition through being remarkable. While you may already be doing this in other aspects of your business, you need to extend that mindset to your online marketing effort. Especially since many potential clients will be assessing your abilities based on your website before they see a flyer or hear your listing presentation.

The blog, Creating Passionate Users, takes the idea of being remarkable to an entirely new level by asking if you are “remarkable at every scale?” Could one of your client’s see a single page from your website and be able to identify it as being yours? Not by design, but by the content? That is a tall order, but is something to think about when evaluating your site.

Ideas for making a remarkable website are beyond the scope of this article, but will be discussed in future posts. For now, take a good look at your real estate or mortgage website and ask yourself, “What here is worth talking about?”