Answer Reader Questions For Success

Why do people visit real estate agent and mortgage broker websites and blogs? Unlike YouTube, people don’t surf these sites for entertainment. Nor are they looking for the local weather forecast.

When someone visits a local real estate agent or mortgage broker website, they have questions and are looking for answers. The better job you can do in answering those questions, the more valuable you are to that potential client.

When I reference answering questions, I am not talking about the ability for site readers to post questions for you to follow with an answer. While this can work when done properly (a great example is Trulia Voices), I am actually talking about the overall content on your website.

When writing any content for your site, you must first consider the audience. Who are they? What is of value to them? What questions might they be seeking answers to? [Read more]

Staging Your Website

Take a moment to think of your real estate agent website and envision it as a home that you are about to list. Go through each page on your website as you would each room of a home. Identify the selling points, as well as, the low points.

There are many similarities between a home for sale and a real estate agent website. I think the most important commonality is that of the effective use of negative space, known as whitespace in the web design world.

If you, as a real estate agent, go to list a home, do you not make suggestions to the homeowner on how to make the home look more appealing? If a room is full of clutter, knick-knacks and too much furniture, do you suggest that items be placed in storage while the home is listed? The goal is to make the space to appear larger and more inviting. [Read more]